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Privacy Policy - Pixel Adgency AR Experience

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Last Updated: December 1, 2025

Effective Date: December 1, 2025

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1. Introduction

 

This Privacy Policy applies to the Pixel Adgency AR Experience ("the Experience"), an augmented reality web application powered by Snapchat Camera Kit, operated by Pixel Adgency OG ("we," "us," or "our").

Controller:
Pixel Adgency OG
Schleifmühlgasse 6-8/815
1040 Vienna, Austria
Email: info@pixeladgency.com
Phone: +43 660 5620275
VAT ID: ATU77551034
CRN: FN567874i

Managing Directors:
David Seelos
Agustin Laudato Burgos

This Privacy Policy explains how we collect, use, and protect your information when you use our AR Experience. By using the Experience, you agree to the terms outlined in this Privacy Policy.

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2. Information We Collect

 

2.1 Camera and Microphone Access

To provide the AR Experience, our application requires access to your device's camera and, optionally, microphone:

  • Camera Access: Required to display AR effects in real-time using Snapchat's Camera Kit technology

  • Microphone Access: Required only when recording videos with audio

  • Processing: All camera and microphone data is processed in real-time on your device

  • Storage: We do not store, transmit, or save any camera or microphone data to our servers

Important: Camera and microphone data is used exclusively for real-time AR rendering and video recording. This data never leaves your device and is not stored by us or Snapchat.

2.2 Recorded Videos and Photos

When you choose to record a video or capture a photo:

  • Videos and photos are created locally on your device

  • You control whether to download or share these recordings

  • We do not automatically upload, store, or have access to your recordings

  • Recordings remain on your device until you choose to delete them

2.3 Information Collected by Snapchat Camera Kit

Our Experience integrates Snapchat Camera Kit, which may collect limited technical data as described in Snapchat's Privacy Policy:

  • Anonymous Usage Metrics: Performance and usage statistics (e.g., session duration, feature usage)

  • Device Information: Device type, operating system, browser type

  • Lens Performance Data: Technical data about how AR lenses perform on your device

This data is collected and processed by Snapchat Inc. in accordance with their Privacy Policy, available at: https://snap.com/privacy/privacy-policy

We do not receive, store, or have access to any personally identifiable information from Snapchat Camera Kit.

2.4 Information We Do NOT Collect

We explicitly do NOT collect, store, or process:

  • ❌ Personal identification information (name, email, phone number)

  • ❌ Camera or video feeds

  • ❌ Facial recognition data or biometric information

  • ❌ Precise location data

  • ❌ User accounts or login credentials

  • ❌ Cookies or tracking technologies for advertising

  • ❌ Any data that could identify you personally

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3. How We Use Information

 

3.1 Our Use of Information

We use the minimal technical data collected solely to:

  • Provide and maintain the AR Experience

  • Ensure the proper functioning of AR effects

  • Improve user experience and performance

  • Comply with legal obligations

3.2 Snapchat's Use of Information

Snapchat Camera Kit may use anonymized technical data to:

  • Improve AR lens performance

  • Provide analytics about lens usage

  • Enhance Camera Kit services

For complete details on how Snapchat uses data, please review their Privacy Policy at https://snap.com/privacy/privacy-policy

4. Data Storage and Security

 

4.1 Local Processing Only

All AR processing happens locally on your device:

  • Camera feed is processed in real-time on your device

  • AR effects are rendered locally

  • Video recordings are created and stored only on your device

  • No camera data is transmitted to our servers or Snapchat's servers

4.2 No Server Storage

We do not operate servers that store user data related to:

  • Camera access

  • Video or photo recordings

  • User interactions with AR effects

  • Personal information of any kind

4.3 Security Measures

  • HTTPS encryption for all web communications

  • No data storage means no data breach risk

  • Camera access requires explicit user permission

  • Privacy-by-design architecture

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5. Data Sharing and Third Parties

 

5.1 Snapchat Camera Kit Integration

We have integrated Snapchat Camera Kit to provide AR effects. This integration means:

5.2 We Do Not Share Your Data

Because we do not collect personal data, we have nothing to share with:

  • Third-party advertisers

  • Data brokers

  • Marketing companies

  • Analytics services (beyond Snapchat's built-in anonymous metrics)

5.3 Legal Requirements

We may disclose information if required by law, such as:

  • In response to a valid court order or subpoena

  • To comply with legal processes

  • To protect our rights or the safety of others

However, because we do not collect or store personal data, there is minimal information available to disclose.

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6. Your Rights and Choices

 

6.1 Camera and Microphone Permissions

You have full control over camera and microphone access:

  • Grant or Deny: Your browser or device will request permission before accessing camera/microphone

  • Revoke Access: You can revoke permissions at any time through your browser or device settings

  • No Penalty: Denying camera access means you cannot use the AR Experience, but there are no other consequences

6.2 Your Recordings

  • Full Ownership: You own all videos and photos you create

  • Local Control: Recordings stay on your device unless you choose to share them

  • Deletion: Delete recordings from your device at any time

6.3 Rights Under Privacy Laws

Under applicable privacy laws (GDPR, CCPA, etc.), you have rights including:

  • Right to Access: Request information about data we hold about you

  • Right to Deletion: Request deletion of your data

  • Right to Rectification: Request correction of inaccurate data

  • Right to Object: Object to data processing

  • Right to Portability: Receive your data in a portable format

  • Right to Restriction: Request restriction of processing

However, because we do not collect or store personal data, these rights are largely not applicable to our service.

To exercise any privacy rights or ask questions, contact us at: info@pixeladgency.com

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7. Children's Privacy

 

Our AR Experience is not directed at children under 13 years of age (or under 16 in the European Union). We do not knowingly collect personal information from children.

If you are a parent or guardian and believe your child has used our Experience, please contact us. Because we do not collect personal data, there is no stored information to delete, but we can provide guidance.

Snapchat Camera Kit complies with children's privacy regulations including COPPA (Children's Online Privacy Protection Act) and applicable EU regulations. For more information, see Snapchat's Privacy Policy.

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8. International Data Transfers

 

8.1 Our Operations

Pixel Adgency OG is based in Austria (European Union). However, because:

  • We do not collect or store personal data

  • All processing happens locally on your device

  • No data is transferred to our servers

There are no international data transfers of personal data from our service.

8.2 Snapchat Data Transfers

Snapchat Inc. is based in the United States. Anonymous technical data collected by Snapchat Camera Kit may be transferred to and processed in the United States or other countries where Snapchat operates.

Snapchat complies with applicable data protection laws for international transfers, including implementing appropriate safeguards such as Standard Contractual Clauses. For details, see Snapchat's Privacy Policy.

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9. Data Retention

 

We retain data for: 0 days (we do not store any user data)

  • Camera feeds: Processed in real-time only, never stored

  • Recordings: Stored locally on your device only, under your control

  • Technical data: Collected by Snapchat, retained according to their policy

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10. Cookie Policy

 

Our AR Experience does not use:

  • Advertising cookies

  • Tracking cookies

  • Third-party marketing cookies

  • Analytics cookies (beyond Snapchat's built-in functionality)

We may use essential cookies strictly necessary for the Experience to function (e.g., session management, maintaining user preferences). These cookies do not track you across websites and are deleted when you close your browser.

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11. Changes to This Privacy Policy

 

We may update this Privacy Policy from time to time to reflect:

  • Changes in our practices

  • Legal or regulatory requirements

  • New features or services

  • Updates to Snapchat Camera Kit integration

When we make changes:

  • We will update the "Last Updated" date at the top of this policy

  • For material changes, we may provide additional notice through the Experience

  • Continued use of the Experience after changes constitutes acceptance

We encourage you to review this Privacy Policy periodically.

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12. Contact Us

 

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Pixel Adgency OG
Schleifmühlgasse 6-8/815
1040 Vienna, Austria

Email: info@pixeladgency.com
Phone: +43 660 5620275
Website: https://www.pixeladgency.com

Managing Directors:
David Seelos
Agustin Laudato Burgos

Data Protection Inquiries:
For privacy-specific inquiries, you may contact us at: info@pixeladgency.com

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13. Supervisory Authority

 

If you believe we have not addressed your privacy concerns adequately, you have the right to lodge a complaint with the competent data protection supervisory authority:

Austrian Data Protection Authority (Datenschutzbehörde)
Barichgasse 40-42
1030 Vienna, Austria
Website: https://www.dsb.gv.at
Phone: +43 1 52 152-0

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14. Additional Resources

15. Legal Compliance

 

This Privacy Policy complies with:

  • General Data Protection Regulation (GDPR) - EU Regulation 2016/679

  • California Consumer Privacy Act (CCPA) - USA

  • Austrian Data Protection Act (Datenschutzgesetz - DSG)

  • Snapchat Camera Kit Terms of Service

  • Austrian E-Commerce Act (E-Commerce-Gesetz - ECG)

  • Other applicable privacy and data protection laws

Company Registration:
Commercial Court of Vienna (Handelsgericht Wien)
Company Register Number: FN567874i
Member of: WKO Vienna (Wirtschaftskammer Wien)

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Summary

 

The Pixel Adgency AR Experience respects your privacy.

  • ✅ We do NOT collect, store, or process any personal information

  • ✅ Your camera is used only for real-time AR effects on your device

  • ✅ Videos you create stay on your device unless you choose to share them

  • ✅ Snapchat Camera Kit may collect anonymized technical data as described in their Privacy Policy

  • ✅ All data processing happens locally on your device

  • ✅ You maintain full control over camera permissions and recordings

 

Your privacy matters to us. If you have any questions, please don't hesitate to reach out at info@pixeladgency.com

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This Privacy Policy was last updated on December 1, 2025, and is effective as of December 1, 2025.

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