AI.

AI video production uses generative AI models to create, transform or extend video, images and audio without having to film every element traditionally. Done well, AI video production is not simply a shortcut — it is a different creative and production workflow. The concept, creative direction and editing still come from people, while AI can be used to generate characters, environments, shots, animations and visual effects. The biggest advantage is flexibility. Campaigns that previously required a full shoot, crew, cast and location can often be produced much faster, while creative variations can be explored and tested without having to reshoot everything from scratch. At Pixel Adgency, we combine AI video generation with CGI, 3D, compositing and traditional post-production to create content that is both flexible and controllable.

Yes. AI-generated content can be used for professional brand campaigns when it is properly art-directed and controlled. The quality of the final result depends less on simply using an AI model and more on the workflow around it. Consistent characters, products, locations, branding and visual style need to be carefully managed across the entire production. We treat generative AI as one part of a professional production pipeline. We control the visual direction, select and refine generations, combine AI with CGI where additional control is needed, and clean up details in post-production. The brief, creative direction and final quality control remain human. AI generates the material — we turn it into a finished piece of advertising.

AI-generated video can be significantly more cost-effective than a comparable traditional production, particularly when a project would otherwise require a large crew, cast, location or extensive travel. The cost depends on the concept, number of shots, amount of AI generation and the level of post-production and finishing required. More complex campaigns often require more iterations and additional CGI or compositing work to achieve a consistent, high-quality result. Tell us what you want to create or what budget you have in mind, and we'll tell you what is possible.

AI video content can often be produced in days rather than weeks. Because there is no traditional shoot to organise, production can start immediately and creative ideas can be developed and iterated very quickly. This makes AI particularly useful when brands need to react to a trend, cultural moment or current event while it is still relevant. The speed also makes it possible to test multiple creative directions and variations instead of putting the entire budget behind a single idea. The exact timeline depends on the complexity of the concept, the number of assets and the level of finishing required.

Yes — but the level of control depends heavily on the production workflow. With our AI workflows, we can prepare detailed character sheets, location sheets and product references to maintain consistency throughout a project. For more complex scenes, we can also use 3D previs and rendered 3D reference images to control the camera, composition, perspective and continuity before generating the final shots with AI. We combine these techniques with traditional compositing and post-production to correct AI artefacts, blurry logos, unwanted details and other inconsistencies. This gives us significantly more control over the final result than simply generating individual AI clips and putting them together.

The biggest difference is not the technology — it is the idea and the creative execution. From our experience, consumers still respond primarily to a good idea. A strong concept can work incredibly well when it is AI-generated, while technically impressive AI content can still feel forgettable if there is no interesting idea behind it. Quality matters too. Consistent visuals, good storytelling, strong art direction and professional post-production make the difference between something that simply looks AI-generated and something that feels like finished advertising. AI also creates an advantage that traditional production often cannot match: speed. Brands can react to trends, develop ideas quickly and create variations while a topic is still relevant. For us, great AI content comes down to a strong idea, high production quality and the ability to move fast.

We are currently the leading AI video agency in Vienna, combining extensive experience in video production with advanced AI, CGI and 3D workflows. Our advantage is that we don’t rely on AI alone. We know how to create and control professional visuals — from camera and composition to lighting, materials, animation and post-production. When AI needs additional control, we can bring 3D into the workflow and use detailed character sheets, product references, location references and 3D renders to keep the generated content consistent. And when AI gets something wrong, we can fix it. Blurry logos, inconsistent details, unwanted elements or visual artefacts can be corrected through compositing, CGI and professional post-production. This gives us a level of control that goes far beyond simply generating AI clips and putting them together. The result is AI content that doesn’t just look impressive for a few seconds. It is professionally produced advertising, with AI used as one part of a much broader creative and production workflow.

Yes. We offer flexible monthly and yearly content packages for brands that want to produce AI-generated content on a regular basis.

These packages allow us to create content continuously while offering more attractive pricing than producing every video as a standalone project.

The content can be tailored completely to your brand and strategy. We can develop recurring characters, create content around current trends, produce funny or entertaining videos, create more serious brand content, develop product-focused shots or simply come up with something completely different every month.

Whether you need a few social media videos every month or a continuous stream of creative content throughout the year, we can build a package around your needs and keep creating new ideas along the way.