Say hello to Pixi – our playful little character living inside THE BOX, one of Austria’s largest 3D screens on the iconic Mariahilfer Straße in Vienna. Set in a vivid pink environment, Pixi comes to life in a space designed to stop people in their tracks. THE BOX offers 22 square meters of cutting-edge 3D digital out-of-home (DOOH) media, built to turn heads, spark curiosity, and go viral. In a world of distractions, simplicity stands out. With Pixie, we kept it clean and bold – letting character, color, and creativity do the talking. Welcome to the future of outdoor advertising.