For Spar, we created a spectacular Fake Out-of-Home (FOOH) video that turned a beloved Austrian dish into an unforgettable sight. In the video, a giant Kaiserschmarrn is carried high above Salzburg by a helicopter, floating past the city’s skyline and its iconic fortress. A surreal delivery that makes tradition larger than life and impossible to miss. The result: a playful CGI execution that blends local culture with bold imagination—serving up Austrian heritage in the most eye-catching way possible.
