Nico’s Sweet Dash

For Sprüngli's Easter, we made Nico float. We took the chocolatier's beloved bunny and lifted him into a surreal world hovering over Zurich's Paradeplatz, a FOOH activation that turned a legacy brand's most traditional moment into its most modern one.

It became the most-viewed and most-liked video in Sprüngli's Instagram history: over 4 MILLION ORGANIC VIEWS and hundreds of thousands of engagements.