For Pepsi’s summer campaign, a giant poster went up on the façade of the Hotel Bristol asking “Wie schmeckt dein Sommer?” (how does your summer taste?). It’s a good question, but a billboard can only ask it.
So we used CGI to let the answer out: an inflatable swan, a beach ball, headphones and a skateboard, all pumped straight out of the frame and into the Viennese sky in the same blue as the limited-edition cans.
The message in one shot: this summer is too big to stay on a billboard.