How do you announce Berlin’s most exclusive summer gathering without relying on standard ads? You turn the entire city into your stage.
For the instax Summer Night 2025—the annual flagship event for influencers and celebrities—we crafted a two-part FOOH campaign blending product hype, guest-list giveaways, and event storytelling. From drone-propelled giant cameras at the Brandenburg Gate to interactive instant-print bursts on-site, this dynamic CGI double-pack was engineered to generate maximum buzz and peak anticipation for August 9th.