Automated coffee and real barista craft for WMF, that's not a contradiction. That's the whole point.
WMF sits at the premium end, where the machine has to earn the "barista" claim, not just print it on the box. So we put the café inside the machine: we built a world where the soul of a real counter—the ritual, the care, the finish, lives in the mechanism itself.
The message in one shot: the quality doesn't drop just because a human isn't pulling the shot.